[
/customers
·
Personal finance app
]
Tallow brought re-auth drop-off from 9.2% to 2.1% of connections each quarter.
customer
Tallow
[ 01 ·
Re-auth drop-off
]
before sluice
9.2%
→
after sluice
2.1%
Figures reported by the customer, first full month after launch. Demo company and illustrative data.
[ 02 · in their words ]
The expiry warning changed everything. People renew when you ask them a week early, not after their budget breaks.
Priya Natarajan
Engineering Lead, Tallow
Tallow is a budgeting app for couples. Most of its users link three or more accounts, and every one of them has a consent that runs out.
Before Sluice, Tallow found out about expired consent when a sync failed. They now listen for connection.expiring and send an in-app nudge with a one-tap renewal link seven days ahead.
The share of connections lost at renewal fell from 9.2% to 2.1% per quarter. Because renewed connections keep their id, Tallow’s budget history stays whole.
[
03
·
more customers
]
Other teams, other numbers.
Sluice® Template
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